My 3 guerrilla/ambient media techniques mocked up. The 1st to appear would be the Google map man costumes (I need to add the twitter page to it) that would appear after the teaser posters, that introduce the icons. They would be walking around town and city centres and would hopefully create some kind of reaction that would get people wondering what they are about, they would be repeated throughout the campaign.
The second to appear would be the cursor benches which would also have the twitter page address on. The idea behind these apart from the obvious that they are a digital icon made physical to relate to people coming away from digital to the library is that people would sit on them before realising that they are sat on a cursor and look to see the twitter page, they would look quite out of place anyway so would grab attention nicely.
The 3rd to appear would be the @ ballon which would be attached to the library itself in a hope that people would want to see what it led to and travel towards it ending up at the library. It also makes up the twitter page address as the ballon as the @ sign and the library clearly represents ‘the library.