Professional Practice - Brief
BRIEF. Part one
This is an introduction into the design industry, with the aim of gaining a work placement with one of the contacts you make.
The brief is set purely with the intention of benefiting you. Your findings through selective, intelligent research, will give you great insight into the design industry and the type of agency you would prefer to work for.
Working in small groups ( 2 - 4), it is your responsibility to make contact with a number of professional designers and carry out the following tasks.
1. Contact and arrange meetings with designers / design companies.
2. Write questionnaires (with relevant design related questions).
3. Conduct interviews in a professional manner.
4. Compile / record your results into a short report.
The questionnaire should request information about matters you will need to know as a professional designer (e.g. type of work the company engages in, deadlines, budgets etc). Make it interesting, short and memorable.
You should make an impression on the professional contact!
YOUR RESEARCH INTO THE INDUSTRY AND MEETINGS SHOULD NOT AFFECT YOUR ATTENDANCE. YOU MUST STILL ATTEND FOR THE SELF PROMOTION PART 2 OF THE BRIEF EVERY WEEK. MON/TUES.
MAKE SURE YOU ATTEND THE ROSES AWARDS NIGHT THURSDAY 13 MARCH, WHERE YOU WILL BE ABLE TO LIAISE WITH AROUND 12 DESIGNERS FROM NORTHERN DESIGN COMPANIES.
We would like you to promote yourself in any way, shape or form that you find appropriate for your target market.
Throughout your lives, especially working in the design industry you will continually be asked to come up with ideas to promote the companies you represent, but until you get a job one of your main priorities will be to ‘sell yourself’.
Designers with a wide range of skills are required within the industry, you need to communicate your USP in some form other than a formal C.V. – you are designers not bank clerks.
This is YOUR opportunity to communicate YOUR skills and YOUR personality to prospective employers and peers in industry.
Produce a QUICK Logo. The logo should be simple and show good use of type. It can then be applied to your business card, CV and letter. You should use your name not a company name.
Produce a covering letter. The letter is a way of introducing yourself to potential companies for placement or employment, it should be succinct and have no spelling mistakes.
Produce a C.V.The written content of the CV and letter is just as important as the design and should have a design continuity. Spelling and correct grammar could make the difference between you getting a placement or work experience or not. The CV should feature your achievements, computer experience and qualifications. Your CV may take the form of a digital/interactive application ie PDF/web site as well as a printed sheet to accompany an application or piece of self promotion.
Produce an unconventional piece of self promotion. Everybody likes to receive something clever, quirky, humourous, that reflects the designers qualities and can be kept and interacted with (this is mentioned by every visiting lecturer/professional designer that comes in to talk)
There is no restriction on size or number of colours used, however you will want to print/produce more than one of these items so cost effective production values are a consideration. Keep it simple.
Remember, The style and medium of the self promotion must reflect that of the design creative you wish to gain experience with. A packaging company - would be more likely to respond to a traditional approach and presentation of print based work, A digital agency would respond more favourably to a digital presentation of your work – ie website /animation/video/blog.
Initial research work should be carried out from now, but not on timetabled class slots - identifying and contacting companies/design practices which will aid personal development within YOUR chosen area of Graphic Design.
Your time on work experience is an important part of your course but will NOT be assessed formally. A professional approach to time management must be recognised and adherred to.